1. Interpretation and Definitions

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Interpretation

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Words with capitalized initial letters have meanings defined below. These definitions apply whether they appear in singular or plural form.

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Definitions

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• Company (referred to as “we,” “us,” or “our”) refers to Proud Heart Therapy Services, LLC.

• Cookies are small files placed on your device by a website, containing details of your browsing activity on that website.

• Country refers to the United States.

• Device means any device that can access the Service, such as a computer, mobile phone, or digital tablet.

• Personal Data is any information that relates to an identified or identifiable individual.

• Service refers to this Website.

• Service Provider means any third party that processes data on behalf of the Company to facilitate, provide, or improve the Service.

• Usage Data refers to data collected automatically when using the Service, such as page visit duration.

• Website refers to Proud Heart Therapy Services, LLC, accessible at proudhearttherapy.com.

• You means the individual accessing or using the Service.

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2. Information We Collect

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Information You Provide Directly

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• Your name, email address, phone number, and message content when you submit the contact form or request a consultation

• Any information you voluntarily share via email correspondence with us

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Usage Data (Collected Automatically)

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Usage Data is collected automatically when using the Service and may include:

• Your device’s Internet Protocol (IP) address and general geographic location (city/region level)

• Browser type, browser version, and operating system

• Pages visited, time spent on pages, and referring URLs

• Unique device identifiers and other diagnostic data

• When accessing via mobile: device type, unique mobile device ID, mobile operating system, and mobile browser type

 

Tracking Technologies and Cookies

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We use cookies and similar tracking technologies to track activity on our Service. The technologies we use may include:

Cookies or Browser Cookies. A cookie is a small file placed on your Device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our Service.

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Web Beacons. Certain sections of our Service and emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, or single-pixel gifs). These permit us to count users who have visited pages or opened emails, and to gather related website statistics.

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Cookies can be “Persistent” or “Session” cookies. Persistent Cookies remain on your device when you go offline, while Session Cookies are deleted as soon as you close your browser.

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We use the following types of cookies:

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• Necessary / Essential Cookies (Session). These are essential to provide services available through the Website and to enable you to use its features. Without these cookies, requested services cannot be provided.

• Cookies Policy / Notice Acceptance Cookies (Persistent). These identify if users have accepted the use of cookies on the Website.

• Functionality Cookies (Persistent). These allow us to remember choices you make when using the Website, such as language preference, to provide a more personalized experience.

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Wix Privacy Policy.

 

3. How We Use Your Information

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The Company may use Personal Data for the following purposes:

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• To provide and maintain our Service, including to monitor usage and respond to inquiries.

• To respond to your consultation requests and schedule initial appointments.

• To contact you by email, telephone, or other electronic communication regarding your inquiry or our services.

• To improve our website by analyzing aggregate usage trends and site performance.

• To comply with applicable laws and fulfill our legal obligations.

• For business continuity: in the event of a merger, acquisition, or asset sale, your data may be transferred. We will provide notice before your Personal Data becomes subject to a different privacy policy.

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We do not use your information for automated decision-making or profiling. We do not sell, rent, or trade your personal information to any third party for marketing purposes.

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4. Sharing Your Personal Information

 

We may share your personal information in the following limited situations:

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• With Service Providers: We may share your information with third-party providers who help us operate and analyze our Service.

• With Sessions Health: When you request an appointment, you will be directed to Sessions Health, our HIPAA-compliant scheduling and telehealth platform. Sessions Health operates under its own privacy policy and business associate agreement.

• With Wix: Our website is hosted on Wix, which collects standard web analytics data under its own privacy policy.

• With your consent: We may disclose your personal information for any other purpose with your explicit consent.

• For legal compliance: We may disclose your information when required by law, court order, or valid governmental request.

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We never market or sell your personal information.

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5. Mental Health and Sensitive Information

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We understand that reaching out for mental health support requires trust. Any information you share through our contact form or email is treated with care and discretion. However, please be aware that standard email and web forms are not fully encrypted and are not HIPAA-secure channels.

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We encourage you not to share detailed clinical information through the website contact form. For secure communication about clinical matters, please use the Sessions Health client portal once services are established.

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6. Retention of Your Personal Data

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The Company will retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy, or as required to comply with legal obligations, resolve disputes, and enforce our agreements.

Usage Data is generally retained for a shorter period, except when used to strengthen security or improve functionality, or when we are legally required to retain it longer.

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Clinical records for established clients are governed by our Notice of Privacy Practices and applicable state and federal laws.

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7. Transfer of Your Personal Data

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Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. This means your information may be transferred to — and maintained on — computers located outside of your state or jurisdiction where data protection laws may differ.

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The Company will take all reasonably necessary steps to ensure your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place unless adequate controls are in place to protect your data.

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8. Your Privacy Rights

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Depending on where you reside, you may have the right to:

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• Request access to the Personal Data we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your Personal Data, where applicable

• Opt out of any non-essential communications from weston.donaldson@proudhearttherapy.com.

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9. Children’s Privacy

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This website is intended for adults seeking mental health services. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and believe your child has provided us with Personal Data, please contact us and we will promptly delete that information.

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10. Links to Other Websites

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Our Service may contain links to third-party websites (including crisis resources, professional organizations, and our scheduling platform). These links are provided for your convenience. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit.

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11. Security of Your Personal Data

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The security of your Personal Data is important to us. While we strive to use commercially reasonable means to protect your information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee its absolute security.

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12. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We will make reasonable efforts to notify you of material changes via a prominent notice on our Service or by email prior to the change becoming effective.

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You are advised to review this Privacy Policy periodically for any changes.

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13. Contact Us

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If you have any questions about this Privacy Policy, you can contact us:

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Proud Heart Therapy Services, LLC

Weston Donaldson, Ph.D., ABPP — Privacy Officer

(414) 420-0331

weston.donaldson@proudhearttherapy.com